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Scalable ROI Reports | Account Based Marketing (1:Few)
Goal: Demonstrate the potential cost savings of a new cloud solution – using a scalable, customized high value offer
Customized reports using an existing ROI calculator, populated with public data specific to target accounts
2 / 11
Peer Trend Report | Account Based Marketing (1:Few)
Goal: Bridge key account relationships and create cross-sell opportunities following an acquisition
Interactive survey for C-level and VPs to inform a peer trend report, with participation incentivized by an offer to share results
3 / 11
Impact Calculator | Account Based Marketing (1:Many)
Goal: Show the difference a retailer can make by adding the GiveWorx donation tool at the end of their online purchasess
Custom online calculator with interactive donation scenarios, showing potential community outcomes
4 / 11
Ethical Hacker High Value Offer | Account Based Marketing (1:1)
Goal: Break through with a unique offer to key accounts in a small, high value universe: 34 teaching hospitals in need of high level cybersecurity
Engraved box containing a burner phone with a personalized video message offering a meeting with an ethical hacker to evaluate the safety of a prospect’s data
5 / 11
Interactive Ecosystem | Demand Generation
Goal: Communicate the full scope of our construction applications
Interactive map with solution stories enabling the C-suite, sales teams, and product teams to educate different stakeholders on Trimble’s full suite
6 / 11
Interactive Sales Tool | Lead Generation
Goal: Enable sales reps to demonstrate a complex solution in-person
Interactive sales tool demonstrating features, benefits and business cases of hospital automation solutions
7 / 11
Spark Series for Super Users | Key Account Retention (1:Few)
Goal: Help key account customers use the entire suite of functionality in a robust tool, to increase retention and satisfaction
Multi-touch educational program with product training content
8 / 11
Virtual Demo | Account Based Marketing (1:Few)
Goal: Educate influencers and decision makers about new product functions
Animation-based demo
9 / 11
Interactive Playbook | Lead Generation
Goal: Increase engagement and inquiries from a large user base: developers
Interactive educational resource for developers, speaking their language, with partially ungated content, plug-and-play code and a sandbox
10 / 11
Personalized Retrofit Video | Account Based Marketing (1:1)
Goal: Prove a commitment to partnership to a hard-to-penetrate customer
Custom video of the customer’s product with a retrofitted solution, using an avatar of the decision maker in the video
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Efficiency Assessment | Account Based Marketing (1:Few)
Goal: Help executives in key accounts determine the business fit for a solution, while advancing the sales readiness of those accounts
Decision tree-based dynamic ROI assessment
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