Trust in Change

Our Work

Forcepoint

Building a demand generation engine from the ground up.

Trimble

ABM program that engaged high-value accounts by breaking through the sea of sameness.

Paladina

Lead generation program that built Paladina Health up as a trusted, one-of-a-kind healthcare partner.

Querencia

Creating a new niche for an established resort.

Trimble

Fueling global expansion by proving success in an influential market.

Forcepoint

Providing clarity and a cohesive approach to market.

Campaign Highlights

1 / 11

Scalable ROI Reports | Account Based Marketing (1:Few)

Goal: Demonstrate the potential cost savings of a new cloud solution – using a scalable, customized high value offer

Customized reports using an existing ROI calculator, populated with public data specific to target accounts

2 / 11

Peer Trend Report | Account Based Marketing (1:Few)

Goal: Bridge key account relationships and create cross-sell opportunities following an acquisition

Interactive survey for C-level and VPs to inform a peer trend report, with participation incentivized by an offer to share results

3 / 11

Impact Calculator | Account Based Marketing (1:Many)

Goal: Show the difference a retailer can make by adding the GiveWorx donation tool at the end of their online purchasess

Custom online calculator with interactive donation scenarios, showing potential community outcomes

4 / 11

Ethical Hacker High Value Offer | Account Based Marketing (1:1)

Goal: Break through with a unique offer to key accounts in a small, high value universe: 34 teaching hospitals in need of high level cybersecurity

Engraved box containing a burner phone with a personalized video message offering a meeting with an ethical hacker to evaluate the safety of a prospect’s data

5 / 11

Interactive Ecosystem | Demand Generation

Goal: Communicate the full scope of our construction applications

Interactive map with solution stories enabling the C-suite, sales teams, and product teams to educate different stakeholders on Trimble’s full suite

6 / 11

Interactive Sales Tool | Lead Generation

Goal: Enable sales reps to demonstrate a complex solution in-person

Interactive sales tool demonstrating features, beneﬁts and business cases of hospital automation solutions

7 / 11

Spark Series for Super Users | Key Account Retention (1:Few)

Goal: Help key account customers use the entire suite of functionality in a robust tool, to increase retention and satisfaction

Multi-touch educational program with product training content

8 / 11

Virtual Demo | Account Based Marketing (1:Few)

Goal: Educate influencers and decision makers about new product functions

Animation-based demo

9 / 11

Interactive Playbook | Lead Generation

Goal: Increase engagement and inquiries from a large user base: developers

Interactive educational resource for developers, speaking their language, with partially ungated content, plug-and-play code and a sandbox

10 / 11

Personalized Retrofit Video | Account Based Marketing (1:1)

Goal: Prove a commitment to partnership to a hard-to-penetrate customer

Custom video of the customer’s product with a retrofitted solution, using an avatar of the decision maker in the video

11 / 11

Efficiency Assessment | Account Based Marketing (1:Few)

Goal: Help executives in key accounts determine the business fit for a solution, while advancing the sales readiness of those accounts

Decision tree-based dynamic ROI assessment

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