Our Work
Campaign Highlights
Scalable ROI Reports | Account Based Marketing (1:Few)
Goal: Demonstrate the potential cost savings of a new cloud solution – using a scalable, customized high value offer
Customized reports using an existing ROI calculator, populated with public data specific to target accounts
Peer Trend Report | Account Based Marketing (1:Few)
Goal: Bridge key account relationships and create cross-sell opportunities following an acquisition
Interactive survey for C-level and VPs to inform a peer trend report, with participation incentivized by an offer to share results
Impact Calculator | Account Based Marketing (1:Many)
Goal: Show the difference a retailer can make by adding the GiveWorx donation tool at the end of their online purchasess
Custom online calculator with interactive donation scenarios, showing potential community outcomes
Ethical Hacker High Value Offer | Account Based Marketing (1:1)
Goal: Break through with a unique offer to key accounts in a small, high value universe: 34 teaching hospitals in need of high level cybersecurity
Engraved box containing a burner phone with a personalized video message offering a meeting with an ethical hacker to evaluate the safety of a prospect’s data
Interactive Ecosystem | Demand Generation
Goal: Communicate the full scope of our construction applications
Interactive map with solution stories enabling the C-suite, sales teams, and product teams to educate different stakeholders on Trimble’s full suite
Interactive Sales Tool | Lead Generation
Goal: Enable sales reps to demonstrate a complex solution in-person
Interactive sales tool demonstrating features, benefits and business cases of hospital automation solutions
Spark Series for Super Users | Key Account Retention (1:Few)
Goal: Help key account customers use the entire suite of functionality in a robust tool, to increase retention and satisfaction
Multi-touch educational program with product training content
Virtual Demo | Account Based Marketing (1:Few)
Goal: Educate influencers and decision makers about new product functions
Animation-based demo
Interactive Playbook | Lead Generation
Goal: Increase engagement and inquiries from a large user base: developers
Interactive educational resource for developers, speaking their language, with partially ungated content, plug-and-play code and a sandbox
Personalized Retrofit Video | Account Based Marketing (1:1)
Goal: Prove a commitment to partnership to a hard-to-penetrate customer
Custom video of the customer’s product with a retrofitted solution, using an avatar of the decision maker in the video
Efficiency Assessment | Account Based Marketing (1:Few)
Goal: Help executives in key accounts determine the business fit for a solution, while advancing the sales readiness of those accounts
Decision tree-based dynamic ROI assessment