Our Work

Forcepoint

Building a demand generation engine from the ground up.

Trimble

ABM program that engaged high-value accounts by breaking through the sea of sameness.

Paladina

Lead generation program that built Paladina Health up as a trusted, one-of-a-kind healthcare partner.

Querencia

Creating a new niche for an established resort.

Campaign Highlights

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Scalable ROI Reports | Account Based Marketing (1:Few)

Goal: Demonstrate the potential cost savings of a new cloud solution – using a scalable, customized high value offer

Customized reports using an existing ROI calculator, populated with public data specific to target accounts

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Peer Trend Report | Account Based Marketing (1:Few)

Goal: Bridge key account relationships and create cross-sell opportunities following an acquisition

Interactive survey for C-level and VPs to inform a peer trend report, with participation incentivized by an offer to share results

3 / 8

Impact Calculator | Account Based Marketing (1:Many)

Goal: Show the difference a retailer can make by adding the GiveWorx donation tool at the end of their online purchasess

Custom online calculator with interactive donation scenarios, showing potential community outcomes

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Ethical Hacker High Value Offer | Account Based Marketing (1:1)

Goal: Break through with a unique offer to key accounts in a small, high value universe: 34 teaching hospitals in need of high level cybersecurity

Engraved box containing a burner phone with a personalized video message offering a meeting with an ethical hacker to evaluate the safety of a prospect’s data

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