2021 14er GOLD AWARDS: B2B Product/Solution Campaign Category

Everyone loves to win awards. And this year, we were thrilled to win Gold at the 14er Awards, where The Marketing Alliance honored the Colorado marketing community on May 19, 2022.

Our gold-winning entry this year was for TTEC, who needed a standout campaign to own the customer experience category while generating awareness and leads. 90octane created the Happy Customer campaign around the idea that “every customer can be a happy customer if every experience makes them smile.”

Results were impressive within five months:

• 5.5 million impressions

• Over 13,500 new site users

• 5X CTR compared to industry benchmarks

• The campaign earned a 24% AQL to MQL conversion rate, showing that our creative was accurately targeted and resonated well with our ideal audience

• Ultimately, the campaign drove over 330 MQLs