Twenty-two years ago, our fearless leaders – Jim Grinney and Sam Eidson – founded 90octane with a vision to make marketing measurable and ensure trust is central to everything we do. We still work like hell every day to bring that vision to life. 

But we like to think we’re a little smarter these days. And we definitely know how to have fun along the way. 22 years… it’s like we’re actually adulting.

So, raise a glass with us as we celebrate 22 years. This may be our final anniversary as 90octane, but we know the next chapter as we join forces with The Marketing Practice will be just as celebratory.

Jim and Sam at top golf