Category: Trust
Crossing the threshold

By Pablo Colomban

Who do you trust? That’s a simple question, but the answer is as complicated as humans are. People have varying degrees of innate trust based on complex sociological factors. There are “low trust barrier” people who will forge relationships quickly and see the world from a “people are good and trustworthy until they prove you […]

Read More >

Why ‘Trust’ is the most important (and least defined) concept in B2B Technology

By Pablo Colomban

Tech may still be top of the heap, but it’s falling. And the heap is on fire. The reality is, trust in all sectors declined this year, and the tech sector declined the most.

Read More >