Category: Trust
Why ‘Trust’ is the most important (and least defined) concept in B2B Technology

By Pablo Colomban

Rejoice purveyors of tech products and services, the ‘Technology’ sector is once again listed as the most trusted industry sector in the Edelman 2021 Trust Barometer! (Read the report at www.edelman.com/trust/2021-trust-barometer) So all you High Tech BDRs, sales reps, marketing teams, product engineers, retention specialists and executives – take a bow, your job is easy, […]

Read More >