Category: Marketing Through Change
Why ‘Trust’ is the most important (and least defined) concept in B2B Technology
Rejoice purveyors of tech products and services, the ‘Technology’ sector is once again listed as the most trusted industry sector in the Edelman 2021 Trust Barometer! (Read the report at www.edelman.com/trust/2021-trust-barometer) So all you High Tech BDRs, sales reps, marketing teams, product engineers, retention specialists and executives – take a bow, your job is easy, […]
Trust in Change
It’s been a pretty wild ride. The last year has brought us all more challenges than we could have imagined. No news there. But underlying the pandemic and the socio-political unrest lies a deeper problem that had been forming long before the events of the last year. Put simply, we don’t know what (or who) […]
Trust Starts with Truth – and Truth is Coming Back
Let’s face it, for several years truth has taken a beating in the political realm, and it’s spilled over into other aspects of our lives. Only the strongest faith in our peers could keep us from being skeptical about the words we hear from institutions… and even individuals. OK, rant over. Now the silver lining […]
Tips for Remote Hiring and Onboarding
If I were asked to describe my first month of work at 90octane, I’d simply say it’s been different. Different than starting other new jobs where I’d wake up in the morning to try on half a dozen outfits, try to shake off those first day jitters.
How Trust Can Help You Navigate the Now, and Plan for the Future
Uncertainty. It’s a term with which we all—as marketers, professionals and humans—have become intimately familiar. Whether it’s the overload of the figurative “In these uncertain times” or the many very real unknowns in every aspect of daily life, uncertainty has been the theme of 2020. And the marketing industry has the unique challenge of figuring […]
Making Remote Work
When it comes to client collaboration, few things take you further than strategizing face-to-face. But we all know the story there, right? So this year, we got crafty with our clients at Oracle Customer Experience to structure and host our first-ever 100% remote annual planning session.
The (Critical) Spaces Between
So much of finding your own creative space is about finding the right headspace. In some ways, working remotely allows for easier mental breaks, or to get a needed change of scenery.
Cookies – Where to Next?
Planning ahead and putting the right partnerships in place now will be key to delivering value to clients later.
Making Something Good, Then Making it Better
Collaboration, critique and iteration is critical to making something great as a team. Let’s take a look at how things have changed as our process moves into the review and execution phases.
Group Thinking without the Group Think
Group brainstorms serve many purposes. They’re useful just to get all the people attached to a project into a room so everyone is clear on the brief and who will be tackling it.
Thinking Big in a World of Tiny Windows
The way ideation happens at 90 has changed, fast. Overnight, actually. We’re all in a new environment – coming up with ideas, concepts, solutions while our contact is limited to the little video windows into our home lives.
Rediscovering the Art of Listening
The spring of 2020 will likely come to be remembered as the dawn of the age of adaptation.
Building Trust in Times of Change
We’re all in this together. That’s what we’re supposed to say these days, right?
Marketing a Merger or Acquisition? Prove It
Imagine this: Your company is acquiring a high-flying startup in the same space, and the deal is closing in a month.
What to Expect When You’re Expecting Change
Earlier this year, BB&T announced its merger with SunTrust.
Closing the Trust Gap
Recently, Airbnb hired a new CTO — not CTO as in chief technology officer, but as in chief trust officer.