Category: Interactivities
What is Experience Design?

By Pablo Colomban

Experience Design involves using dynamic engagement to take a means human-centric approach to how you interact with your customers. But what does it mean to create a robust customer experience from scratch?

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Is it time to toss out your PDFs?

By Pablo Colomban

So, what could possibly be the problem with uploading content made for print in a digital context? (I’m looking at you PDFs)

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Why Experience Design Matters

By Pablo Colomban

The traditional linear purchase funnel that assumes your audience moves one way—from awareness to consideration to intent to purchase—fails to capture the complexity of the buying processes today for B2B products and solutions.  More and more often, customers are at multiple stages in the purchase decision process at the same time. Basically they’re evaluating different […]

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