Category: Industry News
Women’s History Month

By Pablo Colomban

This month we celebrated and honored the women at 90 who not only do so much for us, but for their friends and families too. Take a look at the notes of gratitude that have been shared throughout the month. Thank you Lindsay, for being a manager I can count on to not only keep […]

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Trust in Change

By Pablo Colomban

It’s been a pretty wild ride. The last year has brought us all more challenges than we could have imagined. No news there. But underlying the pandemic and the socio-political unrest lies a deeper problem that had been forming long before the events of the last year. Put simply, we don’t know what (or who) […]

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How Trust Can Help You Navigate the Now, and Plan for the Future

By Pablo Colomban

Uncertainty. It’s a term with which we all—as marketers, professionals and humans—have become intimately familiar. Whether it’s the overload of the figurative “In these uncertain times” or the many very real unknowns in every aspect of daily life, uncertainty has been the theme of 2020. And the marketing industry has the unique challenge of figuring […]

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Analyzing vs. Reporting

By Pablo Colomban

High demand and intense competition drive businesses to work smarter and be more efficient. Being a data-driven organization enables companies to not only survive but also thrive—in order to do this you need to understand how to utilize the data.

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Making Remote Work

By Pablo Colomban

When it comes to client collaboration, few things take you further than strategizing face-to-face. But we all know the story there, right? So this year, we got crafty with our clients at Oracle Customer Experience to structure and host our first-ever 100% remote annual planning session.

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Look to the Cookie!

By Pablo Colomban

As Google and other tech giants begin to sunset the digital cookie, we’ll examine what the usefulness of cookies is in current marketing strategies and what the future will (or should) look like for companies looking to move beyond them.

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Making Something Good, Then Making it Better

By Pablo Colomban

Collaboration, critique and iteration is critical to making something great as a team. Let’s take a look at how things have changed as our process moves into the review and execution phases.

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90octane Honored Twice at BMA and AMA of Colorado Fourteener Awards

By Pablo Colomban

Events look a little different this year, and the recent Fourteener Awards were no exception. In lieu of the typical rousing party, BMA and AMA of Colorado hosted a virtual ceremony on May 7th

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Group Thinking without the Group Think

By Pablo Colomban

Group brainstorms serve many purposes. They’re useful just to get all the people attached to a project into a room so everyone is clear on the brief and who will be tackling it.

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Thinking Big in a World of Tiny Windows

By Pablo Colomban

The way ideation happens at 90 has changed, fast. Overnight, actually. We’re all in a new environment – coming up with ideas, concepts, solutions while our contact is limited to the little video windows into our home lives.

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Rediscovering the Art of Listening

By Pablo Colomban

The spring of 2020 will likely come to be remembered as the dawn of the age of adaptation.

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Building Trust in Times of Change

By Pablo Colomban

We’re all in this together. That’s what we’re supposed to say these days, right?

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Marketing a Merger or Acquisition? Prove It

By Pablo Colomban

Imagine this: Your company is acquiring a high-flying startup in the same space, and the deal is closing in a month.

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Closing the Trust Gap

By Pablo Colomban

Recently, Airbnb hired a new CTO — not CTO as in chief technology officer, but as in chief trust officer.

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