Category: creative
:90 with 90 | Pivoting With Your Creative Content

By Pablo Colomban

Everyone wants to innovate, but fear is a mighty weapon when a pivot—for business, personal, or creative reasons—needs to be made.

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Bringing Home the Gold (and Silver!) at The Communicator Awards

By Pablo Colomban

In the highly competitive field of communications, it’s important for brands to facilitate customer relationships rooted in trust—all while remaining true to their values and mission.

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Women’s History Month

By Pablo Colomban

This month we celebrated and honored the women at 90 who not only do so much for us, but for their friends and families too. Take a look at the notes of gratitude that have been shared throughout the month. Thank you Lindsay, for being a manager I can count on to not only keep […]

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When Did Creative Become Content?

By Pablo Colomban

An article was published in January and it’s been living in our heads rent-free ever since. Other agencies have discussed it—and a video was even made about it—but none of that has stopped that headline from just sitting there, staring us in the face. “Majority of B2B advertising is ‘ineffective’” Ineffective? The bulk of the […]

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Tips for Remote Hiring and Onboarding

By Pablo Colomban

If I were asked to describe my first month of work at 90octane, I’d simply say it’s been different. Different than starting other new jobs where I’d wake up in the morning to try on half a dozen outfits, try to shake off those first day jitters.

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Making Remote Work

By Pablo Colomban

When it comes to client collaboration, few things take you further than strategizing face-to-face. But we all know the story there, right? So this year, we got crafty with our clients at Oracle Customer Experience to structure and host our first-ever 100% remote annual planning session.

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The (Critical) Spaces Between

By Pablo Colomban

So much of finding your own creative space is about finding the right headspace. In some ways, working remotely allows for easier mental breaks, or to get a needed change of scenery.

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Making Something Good, Then Making it Better

By Pablo Colomban

Collaboration, critique and iteration is critical to making something great as a team. Let’s take a look at how things have changed as our process moves into the review and execution phases.

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Group Thinking without the Group Think

By Pablo Colomban

Group brainstorms serve many purposes. They’re useful just to get all the people attached to a project into a room so everyone is clear on the brief and who will be tackling it.

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Thinking Big in a World of Tiny Windows

By Pablo Colomban

The way ideation happens at 90 has changed, fast. Overnight, actually. We’re all in a new environment – coming up with ideas, concepts, solutions while our contact is limited to the little video windows into our home lives.

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Building Trust in Times of Change

By Pablo Colomban

We’re all in this together. That’s what we’re supposed to say these days, right?

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Marketing a Merger or Acquisition? Prove It

By Pablo Colomban

Imagine this: Your company is acquiring a high-flying startup in the same space, and the deal is closing in a month.

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What the Work Taught Us in 2019

By Pablo Colomban

Experience is the best teacher. We’d like to take a break from Q1, look back at some of last year’s great work and reflect on what it taught us.

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What to Expect When You’re Expecting Change

By Pablo Colomban

Earlier this year, BB&T announced its merger with SunTrust.

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Closing the Trust Gap

By Pablo Colomban

Recently, Airbnb hired a new CTO — not CTO as in chief technology officer, but as in chief trust officer.

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