Category: B2B
Why ‘Trust’ is the most important (and least defined) concept in B2B Technology

By Pablo Colomban

Rejoice purveyors of tech products and services, the ‘Technology’ sector is once again listed as the most trusted industry sector in the Edelman 2021 Trust Barometer! (Read the report at www.edelman.com/trust/2021-trust-barometer) So all you High Tech BDRs, sales reps, marketing teams, product engineers, retention specialists and executives – take a bow, your job is easy, […]

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When Did Creative Become Content?

By Pablo Colomban

An article was published in January and it’s been living in our heads rent-free ever since. Other agencies have discussed it—and a video was even made about it—but none of that has stopped that headline from just sitting there, staring us in the face. “Majority of B2B advertising is ‘ineffective’” Ineffective? The bulk of the […]

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