Category: 90talks
Is it time to toss out your PDFs?

By Pablo Colomban

So, what could possibly be the problem with uploading content made for print in a digital context? (I’m looking at you PDFs)

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Trust is the process

By Pablo Colomban

People in organizations may follow along with “process” for a while to make things run smoothly, but process doesn’t account for individuality, change, pushback, etc.

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What do you represent?

By Pablo Colomban

We all want to see and be seen, and to have ourselves truly known. If you can’t commit to giving that respect to a diverse audience, you aren’t just limiting yourself—you’re on the wrong side of history.

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Joining the TMP Family

By Pablo Colomban

What’s it like to sell 90octane after 21 years? The answer, it turns out, is that it feels like we’re just beginning.

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:90 with 90 | Integrating Media & Creative

By Pablo Colomban

Associate Media Strategist Bridget Woodward explains how all our teams—from creative to media to strategy—work symbiotically to thoroughly respond to client needs.

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90octane joins global B2B marketing leader The Marketing Practice

By Pablo Colomban

We are delighted to announce that 90octane has joined The Marketing Practice.

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Why Experience Design Matters

By Pablo Colomban

The traditional linear purchase funnel that assumes your audience moves one way—from awareness to consideration to intent to purchase—fails to capture the complexity of the buying processes today for B2B products and solutions.  More and more often, customers are at multiple stages in the purchase decision process at the same time. Basically they’re evaluating different […]

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How Travel Brands Can Tackle Trust Issues

By Pablo Colomban

The travel industry was able to quickly and effectively adapt to the changes brought on by COVID-19. But as it continues to rebuild, travelers are privy to the industry’s regrowing pains. 

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:90 with 90 | Breaking the Echo Chamber

By Pablo Colomban

It’s often too easy to get caught up in low-value, self-focused conversations in marketing. When this happens, an echo chamber forms and your audience gets left out. In this 90 with 90, Senior Storyteller Erin Smith talks about three ways to blow up the echo chamber and have real communication.

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:90 with 90 | Why Time Matters When It Comes To Ideation

By Pablo Colomban

“How long is this gonna take?” In any creative agency, that’s always the burning question. But great ideas take time–how much will always vary on what is going to be accomplished. 90octane Executive Creative Director Dan Schrad discusses three ways that ideas form and why time matters when building a creative concept in this 90w90.

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Trust in communication relies on clarity, not the added obfuscation of jargon

By Pablo Colomban

In these unprecedented times, we all must pivot to embrace the new normal and think outside the box, in the hopes that we will succeed in the remote work economy.  You’ve no doubt heard any number of these combinations of phrases in advertising, the news, and especially our own offices. How many of us began a prolonged […]

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I Miss the Handshake

By Pablo Colomban

Over the past few months, we’ve had several new employees join the agency. These periods of growth are always exciting as we receive new energy, perspectives and experiences into our organization.

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:90 with 90 | Breaking Down Silos

By Pablo Colomban

A hybrid work environment means it’s all the more important to be collaborative and cross-functional.

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:90 with 90 | Pivoting With Your Creative Content

By Pablo Colomban

Everyone wants to innovate, but fear is a mighty weapon when a pivot—for business, personal, or creative reasons—needs to be made.

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:90 with 90 | Agile In Marketing

By Pablo Colomban

Once the framework of choice for software development alone, Agile has changed how people across numerous industries work. In this episode of 90 with 90, Tyler Cardwell—Account Director at 90octane—shares how Agile tools and processes can create more effective marketing.

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Trust in Change

By Pablo Colomban

It’s been a pretty wild ride. The last year has brought us all more challenges than we could have imagined. No news there. But underlying the pandemic and the socio-political unrest lies a deeper problem that had been forming long before the events of the last year. Put simply, we don’t know what (or who) […]

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When Did Creative Become Content?

By Pablo Colomban

An article was published in January and it’s been living in our heads rent-free ever since. Other agencies have discussed it—and a video was even made about it—but none of that has stopped that headline from just sitting there, staring us in the face. “Majority of B2B advertising is ‘ineffective’” Ineffective? The bulk of the […]

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Trust Starts with Truth – and Truth is Coming Back

By Pablo Colomban

Let’s face it, for several years truth has taken a beating in the political realm, and it’s spilled over into other aspects of our lives. Only the strongest faith in our peers could keep us from being skeptical about the words we hear from institutions… and even individuals. OK, rant over. Now the silver lining […]

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