About 90

90octane was founded in 2000 by partners Jim Grinney and Sam Eidson with the mission of making marketing measurable. In the couple of decades since, we’ve measured our own success by the lasting relationships we’ve formed with clients around the world. We believe that trust should be central to everything we do—not just in the work we do for our partners and their customers, but in the culture we create for our employees and the impact we have on the industry and the wider world.


Our People

Becky Shortell

Director of Finance

Bijan Shoaibi

Marketing Analyst

Caitlin Vassallo


Christie Declements


Connor Holmes

Senior Paid Social Strategist

Dan Schrad

Creative Director

David Weinberg

Account Director

Elyse Loeb

Account Manager

Eric Small

Office Manager

Erin Engstrom

Senior Storyteller

Erin Smith

Senior Storyteller

Gosia Pawlak

Paid Search Supervisor

Jillian Hart

Market Strategist

Jim Grinney


Jim Sampson

Industry Director

Kari Wiens

Account Director

Karina Wenker

Account Supervisor

Kaurie Hull

Marketing Specialist

Kellie Felsten

Cross Channel Director

Kelly Snyder

VP, Operations & Integration

Kelsey Fielding

Industry Director

Krista Sweet

Program Management Supervisor

Kristina Tauber

Integrated Media Strategist

Lindsay Mallow

Program Management Director

Matt Smolenski


Melaina Johnson

Senior Program Manager

Nick Kelly

Senior Media Strategist

Pablo Colomban

Creative Technologist

Pete Fenger

Art Director

Phil Monette

Senior Designer

Piper Rastello

Account Manager

Sam Eidson


Sarah Nichols

Associate Experience Design Director

Scott Fassett

Associate Creative Director

Taylor Morgan

Account Manager

Terry Morris

PPC Supervisor