About 90

90octane was founded in 2000 by partners Jim Grinney and Sam Eidson with the mission of making marketing measurable. In the couple of decades since, we’ve measured our own success by the lasting relationships we’ve formed with clients around the world. We believe that trust should be central to everything we do—not just in the work we do for our partners and their customers, but in the culture we create for our employees and the impact we have on the industry and the wider world.


Our People

Becky Shortell

Director of Finance

Bijan Shoaibi

Marketing Analyst

Bridgett Woodward

Associate Media Strategist

Caitlin Vassallo


Connor Holmes

Senior Paid Social Strategist

Dan Schrad

Executive Creative Director

David Weinberg

Account Director

Elyse Loeb

Account Manager

Eric Small

Office Manager

Erin Engstrom

Senior Storyteller

Erin Smith

Senior Storyteller

Jamie LaBovick

Account Manager

Jess Lindsey

Director of Integrated Media

Jillian Goldschein

Account Manager

Jillian Hart

Senior Strategist

Jim Grinney


Jim Sampson

Industry Director

Jordan Fuqua

Creative Technologist Intern

Kari Wiens

Account Director

Karina Wenker

Account Director

Kaurie Hull

Marketing Specialist

Kellie Felsten

Cross Channel Director

Kelly Birchby

Senior Storyteller

Kelly Snyder

VP, Operations & Integration

Kelsey Fielding

Industry Director

Kim Houston


Krista Sweet

Program Management Supervisor

Kristina Tauber

Integrated Media Strategist

Lindsay Mallow

Program Management Director

Matt Smolenski


Melaina Johnson

Senior Program Manager

Melissa Leder

Visual Designer

Nick Kelly

Media Supervisor

Pablo Colomban

Senior Creative Technologist

Piper Rastello

Account Manager

Ryan Mattingly

Associate Content Director

Sam Eidson


Sarah Moore

Program Manager

Sarah Nichols

Associate Experience Design Director

Scott Fassett

Associate Creative Director

Shannon Paul

Associate Media Strategist

Taylor Morgan

Account Supervisor

Terry Morris

Senior Marketing Analyst

Tyler Cardwell

Account Director