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Integrating multiple teams to better tackle complex ad concepts and campaigns is essential, especially when dealing with large enterprises. Associate Media Strategist Bridget Woodward explains how all our teams—from creative to media to strategy—work symbiotically to thoroughly respond to client needs.
People in organizations may follow along with “process” for a while to make things run smoothly, but process doesn’t account for individuality, change, pushback, etc.
We all want to see and be seen, and to have ourselves truly known. If you can’t commit to giving that respect to a diverse audience, you aren’t just limiting yourself—you’re on the wrong side of history.
What’s it like to sell 90octane after 21 years? The answer, it turns out, is that it feels like we’re just beginning.