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It’s often too easy to get caught up in low-value, self-focused conversations in marketing. When this happens, an echo chamber forms and your audience gets left out. In this 90 with 90, Senior Storyteller Erin Smith talks about three ways to blow up the echo chamber and have real communication.
“It's often too easy to get caught up in low-value, self-focused conversations in marketing.”
Twenty-two years ago, our fearless leaders – Jim Grinney and Sam Eidson – founded 90octane with a vision to make marketing measurable and ensure trust is central to everything we do. We still work like hell every day to bring that vision to life. But we like to think we’re a little smarter these days. […]
As virtual interactions continue to take place of face-to-face contact, it may feel like a challenge to give—or receive—empathy. Only so much can be communicated via Slack or a company-wide email.
Experience Design involves using dynamic engagement to take a means human-centric approach to how you interact with your customers. But what does it mean to create a robust customer experience from scratch?