90octane | Strategic Marketing Agency

The most successful companies are champions of change. They help customers solve problems and capitalize on opportunities. And every time, they start by establishing trust.

90octane helps market leaders harness the psychology of trust to grow their business.

Trust in change.

What We've Done

Case Study: Oracle | Java

With Java’s 25th anniversary approaching, Oracle developed a campaign that would celebrate the programming language's countless innovations and applaud the innovators who made them possible. This helped Oracle connect with generations of IT professionals who have all grown up with Java.

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Case Study: Forcepoint | Clarity

Partnering with Forcepoint, our shared goal was to consolidate their presence in market under one creative platform. The resulting “Clarity” campaign articulated Forcepoint’s brand philosophy while also driving demand and leads for particular solutions.

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Case Study: Trimble

Trimble is a leader in precision hardware and software engineering products for construction and wanted to scale their business globally. They knew they needed to start small and prove success in a key region first. Because the Nordic region is home to some of the world’s most innovative engineering and technology companies, they decided to focus their efforts there, testing the waters with forward-thinking prospects who want the latest solutions on their terms and within their timing.

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Case Study: Boeing | Aviator

Jeppesen was looking to drive sales of a new application, Aviator, with customers in the commercial aviation market. So we collaborated to find a solution that identified the right customers, nurtured leads and supported sales throughout the customer journey.

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What We Think

:90 with 90 | Breaking the Echo Chamber

By Erin Smith

It’s often too easy to get caught up in low-value, self-focused conversations in marketing. When this happens, an echo chamber forms and your audience gets left out. In this 90 with 90, Senior Storyteller Erin Smith talks about three ways to blow up the echo chamber and have real communication.

:90 with 90 | Why Time Matters When It Comes To Ideation

By Dan Schrad

“How long is this gonna take?” In any creative agency, that’s always the burning question. But great ideas take time–how much will always vary on what is going to be accomplished. 90octane Executive Creative Director Dan Schrad discusses three ways that ideas form and why time matters when building a creative concept in this 90w90.

Trust in communication relies on clarity, not the added obfuscation of jargon

By Ryan Mattingly

In these unprecedented times, we all must pivot to embrace the new normal and think outside the box, in the hopes that we will succeed in the remote work economy. You’ve no doubt heard any number of these combinations of phrases in advertising, the news, and especially our own offices. How many of us began a prolonged […]

Who We Work With

Developing campaigns (from brand to ABM) across multiple business units spanning Oracle’s 10K products.

Building a Digital Demand Center that connects brand perception to lead generation and revenue growth.

Helping communicate the value of a different kind of healthcare model.

Running audience-targeted media campaigns to support all the sub-brands of the Globus portfolio.

Creating full-funnel campaigns to grow the Global Services branch of Boeing.

Creating innovative products and technologies across industries and around the world.

Helping build true customer loyalty through digital CX platforms.

Developing an experiential brand and campaigns that connect homebuyers to a life in Cabo.