The most successful companies are champions of change. They help customers solve problems and capitalize on opportunities. And every time, they start by establishing trust.

90octane helps market leaders harness the psychology of trust to grow their business.

Trust in change.

What We've Done

Case Study: Oracle | Java

With Java’s 25th anniversary approaching, Oracle developed a campaign that would celebrate the programming language's countless innovations and applaud the innovators who made them possible. This helped Oracle connect with generations of IT professionals who have all grown up with Java.

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Case Study: Forcepoint | Clarity

Partnering with Forcepoint, our shared goal was to consolidate their presence in market under one creative platform. The resulting “Clarity” campaign articulated Forcepoint’s brand philosophy while also driving demand and leads for particular solutions.

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Case Study: Trimble

Trimble is a leader in precision hardware and software engineering products for construction and wanted to scale their business globally. They knew they needed to start small and prove success in a key region first. Because the Nordic region is home to some of the world’s most innovative engineering and technology companies, they decided to focus their efforts there, testing the waters with forward-thinking prospects who want the latest solutions on their terms and within their timing.

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Case Study: Boeing | Aviator

Jeppesen was looking to drive sales of a new application, Aviator, with customers in the commercial aviation market. So we collaborated to find a solution that identified the right customers, nurtured leads and supported sales throughout the customer journey.

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Oracle project image Forcepoint project image Trimble project image Boeing project image

What We Think

Why Experience Design Matters

By Sarah Nichols

The traditional linear purchase funnel that assumes your audience moves one way—from awareness to consideration to intent to purchase—fails to capture the complexity of the buying processes today for B2B products and solutions.  More and more often, customers are at multiple stages in the purchase decision process at the same time. Basically they’re evaluating different […]

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The Wisdom of Not Knowing

By Caitlin Vassallo

When reflecting on the last two years, it’s impossible to ignore how much we’ve learned, both as individuals and as a community. We learned how to work remotely, how to nurture friendships from afar, and just how much family time we can actually take.  

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How Travel Brands Can Tackle Trust Issues

By Caitlin Vassallo

The travel industry was able to quickly and effectively adapt to the changes brought on by COVID-19. But as it continues to rebuild, travelers are privy to the industry’s regrowing pains. 

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Who We Work With

Oracle Logo
Oracle Logo

Developing campaigns (from brand to ABM) across multiple business units spanning Oracle’s 10K products.

Forcepoint Logo
Forcepoint Logo

Building a Digital Demand Center that connects brand perception to lead generation and revenue growth.

Everside Logo
Everside Logo

Helping communicate the value of a different kind of healthcare model.

Globus Logo
Globus Logo

Running audience-targeted media campaigns to support all the sub-brands of the Globus portfolio.

Boeing Logo
Boeing Logo

Creating full-funnel campaigns to grow the Global Services branch of Boeing.

Honeywell Logo
Honeywell Logo

Creating innovative products and technologies across industries and around the world.

ttec  Logo
ttec Logo

Helping build true customer loyalty through digital CX platforms.

Querencia Logo
Querencia Logo

Developing an experiential brand and campaigns that connect homebuyers to a life in Cabo.