The most successful companies are champions of change. They help customers solve problems and capitalize on opportunities. And every time, they start by establishing trust.

90octane helps market leaders harness the psychology of trust to grow their business.

Trust in change.

What We've Done

Case Study: Forcepoint

Forcepoint is a firm dedicated to human-centric cybersecurity: safeguarding organizations while enabling employees to work efficiently and without impediment. In an increasingly decentralized world—a reality that’s been expedited by a global pandemic—cloud-based security is more relevant and necessary than ever.

View Case Study

Case Study: Trimble

Trimble is a leader in precision hardware and software engineering products for construction and wanted to scale their business globally. They knew they needed to start small and prove success in a key region first. Because the Nordic region is home to some of the world’s most innovative engineering and technology companies, they decided to focus their efforts there, testing the waters with forward-thinking prospects who want the latest solutions on their terms and within their timing.

View Case Study

Case Study: Paladina

Paladina Health is devoted to reducing healthcare costs and improving employee health and wellness. Its solution? Employer-sponsored direct primary care offered as an add-on to existing health benefits. With winter fast approaching, the Paladina Health team was looking to boost member enrollment by tapping into seasonal attitudes and New Years’ “resolutions” regarding health and preventive care.

View Case Study

Case Study: Querencia

Querencia is a luxury residential development in Cabo that, for nearly 20 years, was known in the market simply as a golf club for wealthy retirees. The problem? The market was wholly unaware of countless unique features—large lots, sweeping views, elevated properties built into the mountainside and more. Much more, it turns out.

View Case Study
Forcepoint project image Trimble project image Paladina project image Querencia project image

What We Think

Tips for Remote Hiring and Onboarding

By Caitlin Vassallo

If I were asked to describe my first month of work at 90octane, I’d simply say it’s been different. Different than starting other new jobs where I’d wake up in the morning to try on half a dozen outfits, try to shake off those first day jitters.

Read More >

How Trust Can Help You Navigate the Now, and Plan for the Future

By Jim Grinney

Uncertainty. It’s a term with which we all—as marketers, professionals and humans—have become intimately acquainted with. Whether it’s the overload of the figurative “In these uncertain times” or the many very real unknowns in every aspect of daily life, uncertainty has been the theme of 2020. And the marketing industry has the unique challenge of […]

Read More >

Analyzing vs. Reporting

By Bijan Shoaibi

High demand and intense competition drive businesses to work smarter and be more efficient. Being a data-driven organization enables companies to not only survive but also thrive—in order to do this you need to understand how to utilize the data.

Read More >

Who We Work With

Oracle Logo
Oracle Logo

Developing campaigns (from brand to ABM) across multiple business units spanning Oracle’s 10K products.

Forcepoint Logo
Forcepoint Logo

Building a Digital Demand Center that connects brand perception to lead generation and revenue growth.

Paladina Logo
Paladina Logo

Helping communicate the value of a different kind of healthcare model.

Globus Logo
Globus Logo

Running audience-targeted media campaigns to support all the sub-brands of the Globus portfolio.

Boeing Logo
Boeing Logo

Creating full-funnel campaigns to grow the Global Services branch of Boeing.

Trimble Logo
Trimble Logo

Supporting ongoing product launches targeted to surveyors, engineers, and technical audiences.

Baker Hughes  Logo
Baker Hughes Logo

Raising awareness for a brand with a new identity by leveraging a rich and well-known history.

Querencia Logo
Querencia Logo

Developing an experiential brand and campaigns that connect homebuyers to a life in Cabo.